It depends

Is Ketchup Ultra-Processed?

It depends — Heinz standard ketchup is NOVA 3, but own-brand and budget ketchups often contain modified starch and flavourings making them NOVA 4

It depends. Not all ketchup is the same. Heinz Tomato Ketchup — the UK's best-selling brand — is surprisingly clean: tomatoes, vinegar, sugar, salt, and spice extracts, scoring NOVA 3 (processed). But Tesco own-brand ketchup adds modified maize starch and 'flavouring', pushing it to NOVA 4 (ultra-processed). Budget options like Stockwell & Co and Daddies also land at NOVA 4 due to modified starch, fructose, flavourings, and preservatives like sodium benzoate. If you want to avoid UPF, check the label for the word 'modified' before any starch, and for 'flavouring' without 'spice extracts'. Premium brands like Stokes use plain cornflour and real ingredients, keeping them at NOVA 3.

Why Ketchup scores It depends

Ketchup sits on a genuine dividing line between processed and ultra-processed food. The core recipe is simple — tomatoes, sugar, vinegar, salt, spices — and brands that stick to this formula score NOVA 3 (processed). But many manufacturers swap out expensive tomato concentration for cheaper modified starch as a thickener, and replace real spice extracts with synthetic 'flavouring'. These substitutions are what tip a product from NOVA 3 into NOVA 4.

Heinz Tomato Ketchup uses 148g of tomatoes per 100g of ketchup (concentrated down), with spirit vinegar, sugar, salt, and spice and herb extracts. There is no modified starch, no flavouring, no preservatives. This is a processed food — cooked, mixed, bottled — but not ultra-processed.

Tesco Tomato Ketchup takes a different approach: tomato purée thickened with modified maize starch, plus 'flavouring' and onion/garlic powder. Modified maize starch is a chemically altered ingredient that does not exist in domestic kitchens — it is a clear UPF marker. The addition of unspecified 'flavouring' confirms NOVA 4.

Stockwell & Co (Tesco's budget range) goes further: fructose as a sweetener alongside sugar, modified maize starch, citric acid, and 'flavouring'. Daddies adds modified cornflour plus two preservatives (potassium sorbate and sodium benzoate) and 'natural cassia flavour'.

At the clean end, Stokes Real Tomato Ketchup uses 200g of tomatoes per 100g, unrefined cane sugar, plain cornflour (not modified), and sea salt. Plain cornflour is a kitchen-cupboard ingredient — it is the 'modified' prefix that matters.

The pattern is clear: brands that invest in more tomato can keep the recipe simple. Brands that use less tomato need modified starch and flavourings to compensate for the missing body and taste.

Key additives to watch for

modified maize starchmodified cornflourflavouringfructosesodium benzoatepotassium sorbatesteviol glycosides

Ketchup at Tesco — NOVA scores

Source: Tesco product page, March 2026

£3.65*NOVA 3 (processed)
£1.30*NOVA 4 (ultra-processed)
£0.86*NOVA 4 (ultra-processed)
£3.30*NOVA 3 (processed)
£1.50*NOVA 4 (ultra-processed)

*Prices were correct at the time of collection and may have since changed. Check Tesco.com for current pricing.

What to look for when shopping

Check the ingredients for the word 'modified' before any starch — modified maize starch and modified cornflour are UPF markers, but plain 'cornflour' is fine. Look for 'flavouring' on its own versus 'spice extracts' or named spices — unspecified flavouring is a NOVA 4 marker. Watch for preservatives like sodium benzoate and potassium sorbate, which appear in budget brands. Budget tip: Heinz at £3.65 may seem expensive compared to Tesco own-brand at £1.30, but Heinz is NOVA 3 while Tesco own-brand is NOVA 4 — you are paying for more tomato and fewer additives.

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