Hidden Sugars Guide

Hidden Sugars Explained

What to Look for on Food Labels

Learn how to spot hidden sugars, understand ingredient lists, and make smarter choices.

What are hidden sugars?

Hidden sugars are sweeteners that appear on food labels under names most people don't recognise as sugar. While 'sugar' or 'honey' are easy to spot, ingredients like 'maltodextrin', 'dextrose', and 'glucose-fructose syrup' are all forms of sugar hiding behind technical names.

There are over 66 known names for sugar used on food labels in the UK. They include syrups, '-ose' compounds, malt extracts, juice concentrates, and unrefined sugars from around the world. Each one adds to the total sugar content of a product.

Manufacturers use multiple sugar names in a single product for a reason: ingredients must be listed by weight. By splitting sugar across several names, no single one appears at the top of the list — making the product seem less sugary than it really is.

Why hidden sugars matter

Excess sugar consumption is linked to weight gain, type 2 diabetes, heart disease, and tooth decay. The NHS recommends adults consume no more than 30g of free sugars per day — roughly 7 sugar cubes. Many people exceed this without realising it.

Hidden sugars are a major reason. A single 'healthy' granola bar can contain 3–4 different sugar ingredients, totalling 15–20g of sugar — over half the daily limit. Because the sugars are split across different names, the label doesn't look alarming.

Understanding hidden sugars is also critical for identifying ultra-processed foods. Under the NOVA classification system, products with multiple added sugars are almost always NOVA Group 4 — the ultra-processed category linked to poorer health outcomes.

Where hidden sugars appear

Sauces & condiments

Ketchup, BBQ sauce, salad dressings, stir-fry sauces

'Healthy' snacks

Granola bars, cereal bars, fruit yoghurts, smoothies

Bread & baked goods

Sliced bread, wraps, crumpets, muffins

Breakfast cereals

Even 'wholegrain' or 'high fibre' varieties often contain hidden sugars

Drinks

Flavoured water, fruit juice, iced tea, sports drinks

Ready meals

Curries, pasta sauces, soups, frozen meals

Hidden sugar guides

Deep dives into sugar names, label-reading skills, and the complete categorised list.

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